Aptara and Cactus Communications Unite to Offer Value-Added Author Services

Chantilly, VA, December 2024 – Aptara, a global leader in digital content and publishing solutions, is proud to announce a strategic partnership with Cactus Communications (CACTUS), a trailblazer in science communication and technology. This collaboration will revolutionize the author’s experience by integrating innovative services into the scholarly publishing ecosystem.

At the heart of this partnership is integrating CACTUS’s research communication offerings, such as premium research infographics, with Aptara’s advanced APC gateway, SciPris. This powerful combination streamlines the publishing workflow and empowers authors to enhance the visibility and impact of their research with ease. Publishers benefit from a seamless, value-added solution that creates new opportunities to engage with authors while addressing the evolving needs of the academic community.

Samir Kakar, President of Aptara, said, “We are excited to partner with CACTUS to deliver future-ready solutions for publishers and authors alike. This integration will offer value-added services of CACTUS to the authors directly at the payment touchpoint by creating an ideal user experience with seamless, one-click checkout.”

Nikesh Gosalia, President of Global Academic and Publisher Relations at Cactus Communications, said, “In the dynamic landscape of scholarly publishing, the research journey doesn’t end with publication. Researchers often face challenges in making their research stand out amid high volumes of published papers. Offering innovative value-added services such as research infographics enhances the visibility and impact of authors’ work. Moreover, it allows publishers to expand business opportunities by adding new revenue streams. By addressing the needs of researchers, publishers as well as our partners like Aptara, CACTUS aims to drive growth and innovation in the scholarly publishing landscape.”

This partnership reflects Aptara’s unwavering commitment to innovation, as well as its vision to enrich the publishing ecosystem with solutions that empower stakeholders at every level. Together with CACTUS, Aptara is set to redefine how research is communicated, ensuring greater accessibility, visibility, and impact for authors and publishers globally.

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About Cactus Communications

Cactus Communications (CACTUS) is a global science communication and technology company that enables effective research dissemination. Through innovative solutions like editing, translation, and research infographics, CACTUS empowers authors, publishers, and organizations to maximize the visibility and impact of academic content. With a commitment to innovation, CACTUS is transforming the global research landscape, enabling researchers to share their findings with the world effectively.

About Aptara

Aptara enriches content for capitalizing on all digital mediums. Providing comprehensive content lifecycle solutions—from creation and design to new media enhancements, content technology services, and production for all devices and platforms—Aptara develops innovative digital products that deliver content when and where audiences need it. Founded in 1988 and serving the world’s 10 largest publishers, Aptara has over 4,000 professionals globally, empowering content providers to create, enrich, publish, and monetize their digital assets.