Your content management system (CMS) is the backbone of your content production operations.
There may be a digital asset management (DAM) system feeding into it, a learning content management system (LCMS) attached to it, or an interlocking enterprise content management system (ECMS) managing the workflow and its plug-ins.
If your organization is like most, these disparate systems can’t communicate with one another.
Without a viable content technology strategy, you won’t get the most out of your CMS technology.